We were one of the first companies to bring a dramatic approach to business training and have been doing this for over 20 years. Our team understands the power of theatre and combines this with commercial insight and a positive approach.

Our Team

Miles Cherry
Executive Chairman

Miles founded React in 1993, pioneering drama-based training. Today React is at the forefront of drama-based learning and coaching around the world. Miles is our leader; empowering everyone at React to be positive and generous in providing world-class creative solutions for our clients.

Adrian Cook
Managing Director

Adrian manages the business and leads how we develop as an organisation. He enjoyed 18 years leading change and learning for household brands; often partnering with React. His belief in React resulted in investment and joining React in 2016 to help grow the business globally.

David Berman Howarth
Lead Design and Delivery Consultant

David is React’s leading light for the design of learning experiences using drama-based methods and professional actors. David is a professionally trained actor and coach too, which means he can, and does, facilitate his own designs!

Christina Worth
Head of Strategic Accounts

Tina is at the heart of React’s operations, leading on our strategic accounts and advising on broader React activity. For over a decade, she has been an invaluable resource to our clients and associates.

***ASSOCIATE SPOTLIGHT***
David Aula

David is one of React’s most senior associates and a valued creative consultant. His list of skills and accomplishments include being a theatre director, writer, actor, trainer and coach. He has helped to promote creativity across React; and visits our international hubs to train new react actors.

Carly Randall
Business Coordination Supervisor

Carly supervises how React activities are coordinated in the UK and around the world. Carly is a genuine globetrotter and film buff, so if you need the low down on the latest movie or where to go for a vacation or city break, you know who to call now!

Peter Bloom
Business Coordinator

Peter coordinates all React activities in the UK and around the world. Pete is our resident foodie and golf nut, so he regularly ruins a good walk but saves the day with a glorious meal.

Rafferty Cherry
Reception Assistant

Rafferty has a busy schedule. However, when in the office he will make you feel very welcome. He always finds it 'absolutely fantastic!' and 'totally amazing!' that you are visiting.

Rudy - Amba - Pranay
React: India

We are delighted to introduce you to the Leaders of React: India - Amba, Rudy and Pranay. These three superstars are open for business and leading from the front in India! We are proud of how the talented React family continues to grow around the world!

SUPPORTING STARS!
Marketing, Financial Analytics, Accountancy, IT support

A small acknowledgement to our camera-shy support gurus: Sandeep, Alex, Raj, Andy and 'SP'...we simply couldn't do this without you!






Our actors

Our carefully chosen network of React Actors spans many ages, locations and professional backgrounds. Each member of the team has a talent for bringing situations to life, connecting with people and giving constructive feedback.

Specialist Associates

Since starting out in 1993, we have developed a network of trusted partners in areas ranging from process management to brand consultancy. We draw on this network to put together the right team for each project.

But enough about us

We’re more interested in hearing about you. What challenge is your organisation facing? What keeps you awake at night? What’s your biggest ambition for the year ahead? Whatever you want to share, we’d love to start a conversation. Who knows where it might lead?